Real estate coaching: What skills can you develop with a coach?

Real estate coaching is one of the fashion terms. You will have seen it in social networks and specialized blogs in real estate Islamabad and rest of the world.

Coming from the English term “coach” means training. Collect a set of techniques by which a person looks for the most effective way to achieve goals. To achieve this, the coach uses the resources and skills of each individual or team member.

Despite being a relatively new discipline, many types and coaching schools have already emerged.

The dynamics of real estate coaching in Spain

In real estate coaching two people are involved, one is the coach, who guides the trained (coachee) to improve their skills. Together they form a team that collaborates by sharing knowledge and designing an action plan to achieve previously agreed objectives.

It is common in coaching personal interviews, which allows the coach to follow up to measure the objectives.

In order for the coach to be able to carry out his work effectively, he needs to know the sector of his coachee. Hence, in recent years specialized professionals have emerged in different sectors.

The real estate coaching process follows the following steps:

1.  Observe

The breadth of view for the observation of new points of view is fundamental. Thus the receiver of the coaching process can choose between different solutions.

1.  Awareness

As a result of observation, awareness arises. The coach helps the student to be aware of the consequences of the choices that are presented.

1.  Objective Determination

A fundamental part of the process is the proper design of objectives that will serve as a guide.

1.  Performance

Once the objectives have been determined, the actions to be taken to achieve them must be chosen. The mission of coaching is to choose those actions that enhance the abilities of the ward.

1.  Results measurement

Like any training process, coaching is results oriented. Therefore, a constant measurement of both processes and objectives is necessary.

What is and what is not real estate coaching?

We want to highlight that real estate coaching has nothing to do with self-help. These are different processes, since professional coaching is oriented to the development of skills in a work environment and not personal.

As a result of a coaching process, the supervised develop an in-depth knowledge of their skills and the means to achieve the objectives. Therefore, when choosing a real estate coach is not worth anyone. The coach who guides us through this learning process must have a deep knowledge of the sector.

Especially if it is our sector like University Town Islamabad, which has its own characteristics and well differentiated from other professional sectors. Hence, if you search on Google you will find different definitions and related services, from those who confuse coaching with alternative energy therapies to those who believe that having general coaching training is more than enough.

What can you expect from a real estate coaching process?

As we have said, a real estate coaching process is not a psychological therapy session or a self-help process. It is rather the advice of a professional who supports and accompanies us through a journey in which we learn from ourselves to enhance certain skills.

It is important that you know that a real estate coach will not teach you sales techniques, or marketing, or how to sell more. A coaching will allow you to know your skills, those that you are not promoting and that can help you achieve the goals you have set for yourself.

Therefore, if what you are looking for is sales training or real estate marketing, we recommend that you seek help from a subject matter professional.

On the contrary, if you do not enjoy your work, if you believe that you are not enhancing your qualities or if you need a push to solve those problems that block your decisions, you need a real estate coach.

What skills can you develop with a professional real estate coach?

Regardless of whether or not you are looking for a real estate coach, we want to give you some clues about the skills you could develop thanks to a real estate coaching process.

Obviously, we are not talking about the minimum knowledge of the sector, such as real estate valuations or training in real estate sales techniques . We refer to those facets of your personality that can make a difference with respect to the competition or among your colleagues.


There are two types of people, those who are accustomed to problems, or those who grow up. Being among the latter is priceless in a sector like ours, where there are thousands of circumstances surrounding the closing of a home and where the price of transactions often involves a huge outlay.

It is characteristic of optimistic people to be proactive at the same time, since they see solutions where others only see problems. At the same time, optimists and proactive people usually have a rare feature: the push.

Pushing is not to get discouraged when things go wrong, knowing how to motivate those who are close to you, in addition to your subordinates if you hold a position of responsibility.


There is nothing that lowers the performance of any professional more than disorganization. The lack of forecast accumulates tasks, produces delays and directly affects the quality of the service we offer as professionals.

Therefore, in a real estate coaching process you will learn to set goals and design actions, or what is the same, to plan the steps that will allow you to achieve the objectives.

Do not forget that the agent of the future does not sell properties, but advises clients with their time. Therefore, planning in the short, medium and long term will increase the profitability of the real estate agent, because the day never has more than 24 hours.


It goes without saying that a real estate agent must be able to adapt to the reality of a changing market. If you are one of those who have suffered the real estate crisis, you will have experienced in your own flesh the need to adapt or die.

Therefore, together with adaptability, we highlight another skill necessary for the real estate agent, the ability to reinvent itself. Perhaps in other professional sectors the changes are not so drastic, but it is evident that in our sector, or we look for daily the ability to reinvent the profession, or others will pass us by.

To give you an example of this same real estate blog, technology offers us almost daily advances that help us to be more productive. A good website for real estate  and software are part of the change we need to go further.


It may seem a frivolous issue, but in the sector at hand it is not optional to be sociable. Like many of the liberal professions, the real estate agent depends on the clients. The deal with them and advise as if they were family, is not negotiable for an agent.


In the case study we published recently, we saw how the Remax Group demands from its franchisees and agents a rigorous ethical code. In a society where personal and financial information circulates very easily and to which agents have access, honesty becomes a necessary feature.

In addition, as real estate professionals we must be aware that home operations determine many of the personal decisions that an individual or a family assumes. Therefore, in the Inmogesco blog , we frequently remind you of the need to develop the face of “advisors” and not that of mere transmitters of properties.


Another of the skills that you could detect in a real estate coaching process is the lack of teamwork. It is a feature that is enhanced in many real estate franchises and to which many MLS associations are oriented.

But how do you learn to work in a team?

The first thing you should keep in mind is if you are a lonely player or you like team sports. If you are one of the first, do not feel bad, you also learn to play as a team.

If you work better alone, for whatever reason, you will have experienced problems integrating into extensive work teams. And these difficulties may be blocking the achievement of your goals.

Do not despair, these tricks (in the absence of specific training by a real estate coach) can help you to become aware of what it is to play as a team:

  • Think about the benefit of your classmates before yourself.
  • Phrases like “Does this action benefit me or my team?” Can help you distinguish where you are directing your energies.
  • Share information that can enrich others. If you are not willing to share information, you are blocking a common job and you are benefiting exclusively.
  • Attend collaborative workshops. Thus, you will get used to seeking the help of others to achieve a goal.
  • Specialize When an agent focuses on one type of service, he has to collaborate with others that cover what he cannot. It is a way to force yourself to work with other people who bring you things that you don’t have.
  • Ask for advice. We do not know everything. Even when we don’t need help, asking others for advice gives us an enriching overview. In addition, you get used to hearing what other people have to contribute and you will open your mind.
  • In the line of the previous advice, without an active listening there is no possibility of teamwork. Perhaps not all ideas are good, but it is a symptom of emotional intelligence and knowing how to work in a team.

Orientation to results

Finally, let’s not fool ourselves, the real estate agent lives by and for closing sales. That is what we are oriented to when an operation begins.

It should be emphasized that the sales process requires a process in which we must not exhaust the stages: presentation, knowledge of the client’s needs, objections, negotiation, which must be oriented to the client’s progress and closing as the end point.


We do not want to stop finishing this post without analyzing any of the most common objections to a coaching process. You may not share them, but we have seen comments on networks about which we want to draw your attention.

The first and main one is the lack of specific training to practice the real estate coach profession. There are no regulated studies for this discipline, unlike in other professions such as law or architecture.

Hence one of the objections we have encountered to a coaching process, that anyone can “put on” the title of real estate coach. As a consequence of the intrusion that we have detected in this profession, there are supposed “experts” who propose negative energy cleaning sessions as a model of real estate coaching session.

It goes without saying that coaching is not that! Do not be fooled, a coaching process is a regulated journey as we have seen at the beginning of this post.

The second of the objections that are frequently mentioned is that coaches do not work long term. The mission of the coach is confused with that of the motivator. Like many other disciplines in our society, the frivolization of processes has also affected coaching.

That is why, when someone considers hiring or requiring the services of a coach in our collective imagination, he turns on the image of a hustler who tells us with energy “you can”. The motivation is very good, and is necessary for the exercise of any profession, be it the real estate or another, but a coach not only motivates. A real estate coach helps us analyze our skills and unlock what prevents us from achieving goals.

Be wary of who comes out of a “very motivated” session because of a real estate coaching session you should go out with a plan.

A plan that specifies the actions, tools and measurement indicators that will help you achieve your goals. And the motivation, we know it well, lasts what lasts.

Emphasize that if you are looking for a coach you go to the Spanish professional associations You make sure that you are a professional and that you know the real estate sector well.